Tag Archives: romance novel

Why Does the Billionaire Romance Hero (Still) Exist?

No one needs a billion dollars, no one person needs that much money, starts the viral TikTok song by Chaz Cardigan. It’s a fairly straightforward thesis, and even though the original video has since been taken down, the sound persists and has been used by countless other users, with videos like the one I linked to collectively garnering millions of views. Backing up that initial point, the lyrics continue:

A billion is a thousand million,
That’s twenty-one thousand years of work
At minimum wage to make that money
To hoard like you deserve it.
No one makes a billion dollars
Without exploiting workers.

Although this earworm acts as evidence that a platform predominantly skewed toward Gen Z is cool with vilifying the ultrawealthy, the sobering truth remains that as a culture we worship billionaires. It’s not just people who go far out of their way to simp for Elon Musk, either-

-it’s the constant media attention paid to those who make more in a single day than most of us are able to in an entire year. To be absurdly rich, at least in North America, is to achieve celebrity status, and the news cycle reacts accordingly. While the lavish praise heaped at the feet of such icons as Warren Buffett can often feel like it borders on infatuation, things truly cross that line when we consider the literary genre of billionaire romance. The name really says it all: the category exists to portray fictional billionaires as the desirable objects of our affections. Continue reading