Tag Archives: third wave feminism

This isn’t the first time I’ve lamented about the sorry state of feminism in the culture wars, and it certainly won’t be the last- nevertheless, the time has come for me to really lay out exactly what it is that’s killing feminism.

Sure feminism was necessary at one point, but it’s just not relevant anymore.

You never hear that stated outright, but it seems to be underlying most responses on why feminism isn’t as major an issue was it was in the 70s or the 60s or the 50s or whenever exactly it was that the last wall of patriarchy supposedly fell.

Let’s face it, women can vote, run for and hold public office, be CEOs or workers, and so on and so forth. Really, shy of being able to serve in combat (American women, anyways), one might argue that all doors are now open. This mentality even seems to be affected most contemporary feminists, who though I am sure have the very best intentions, really can’t find much to rail about themselves. I’ve been through blog post after blog post, article after article, and found that overwhelmingly the subjects being discussed are mostly rants against Todd Akin (not to say that idiot doesn’t deserve it) or retrospectives on the battles of the past. Take a look at the contents of the latest Ms. magazine:

With Wonder Woman at the helm, the issue celebrates 40 years of fearless reporting with 40 Ms. and key feminist moments that shaped our history; birthday letters from dozens of life-long readers; and essays from founding editors Gloria Steinem and Letty Pogrebin, and current Executive Editor Kathy Spillar.

In the special 40th anniversary issue, you’ll also read about:

– What’s at stake for women in the 2012 election

– The significant ballot initiatives in your state

– Record numbers of women running for office

That’s their central points for their fall issue.

Now let’s take a look at Jezebel.

I had a rough time sifting through the articles for one that best demonstrates my point (I know Jezebel isn’t so much a “feminist” website as it is a “women’s interest” one- though exactly what that means I can’t rightly say)- for the most part, they seem tangential at best. “What is it with Women and Law and Order: SVU?”  or “Should Women Run? You’re Damn Right They Should.“

That last one’s not talking about running for office- it’s literally about jogging. ‘Cuz apparently there was some blog post asserting that women with a certain body type aren’t cut-out to be runners, and that merited a response. Sure, whoever said that was wrong, but is that what feminists have been reduced to? Chasing down solitary quips of (comparatively) benign misinformation in the ugly bowels of the blogosphere? If that’s the standard for a worthwhile target, Evan and I should be beaten to death for mixing up when the premier of Community is going to be shown.

If this is the substance of the contemporary feminist movement, can you really blame people for feeling that all that’s to be done has been done? Can you really blame people for stereotyping self-proclaimed feminists as just angsty or contrarian? Is feminism just going to wither away?

I hope not- there’s still plenty of work to be done.

See this picture?

It’s from Dove’s “True Beauty” campaign. A series of advertisements aimed at combating anorexic and unrealistic standards of beauty. I’m sure the owners of Dove- a corporation by the name of Unilever- would be proud.

You know what other company Unilever owns?

Yep- these guys.

Now as I have family who read this blog, I’ve got embedded for you below the mildest Axe commercial I can find- be assured that it’s prudish and progressive compared to the rest of ’em.

That’s what we’ve got here- a corporation that on one hand is hawking their products by telling you that you’re beautiful just the way you are, and on the other hand depicting women as mindless dolls in low-cut dresses who can be manipulated with aerosol bottles. The latter alone would be a slap in the face, but that fact that the company is two-faced enough to shamelessly operate both utterly discredits their “True-Beauty Campaign” and exposes the fact that they’re ready, willing, and able to use feminism itself as a vehicle for controlling and objectifying women and perceptions about ’em.

See, there’s this offshoot of modern feminism called “Sex-positive feminism” (you might know it by other names), which broken down to its most basic elements asserts that women’s use of their sexuality is empowering- and while no one would deny sexuality as an integral part of any human being- more often than not, this line of thought is used to justify strip clubs, prostitution, pornography, etc. as being actually good for women.

Now I’m not going to start accusing the founders of “Sex-positive feminism” of selling out their own movement- I don’t think that’s what their intention was. But then again, such things are what the road to hell is paved with, and even if the goal of this off-shoot was to make sexuality just as empowering as brains or brawn, the simple truth of the matter is that the prostitute isn’t probably viewed by her client as being a more well-rounded person because of her job. Heck- using this logic, I might argue that a twelve year old Honduran girl whose working for 32 cents an hour in a sweatshop is likewise “empowered”.

Feminism isn’t dead- it’s just got a knife at it’s throat, and if saving feminism from becoming a tool of the very system that it was first established to combat isn’t a worthwhile endeavor- I don’t know what is. To anyone who would complain that all the important battles have been won- I present to you this. “Your solution to saving feminism is by saving feminism?” you might ask- and hey, it’s a valid point. But this isn’t just some circular exercise- this is a struggle for what’s really empowering. It’s a fight over messages- will we be told “These shoes are empowering!” or “No- they are shoes– empowerment comes from how far you walk and how much butt you kick.” Isn’t that worth something?

At the very least it beats writing an angry article about how body shape doesn’t exclude you from jogging.

P.S. I know I should also say some stuff about the “Slut Walks” (“Slutwalks”?, “Slut-Walks”?), the issue of rape, the continued problems of worker-manager ratios, etc. but it’s past 1:30 in the morning- please excuse the narrowness of this post.