Well, readers, it’s another sweltering day in June, and here in the trenches of the culture war accusations of “misogyny” and “political correctness” are being fired back and forth. And what’s that out there in the middle of the no-man’s land? Well, it’s the photo that started this latest skirmish:
That right there folks is a billboard for X-Men: Apocalypse, and it’s got more than a few people upset. So much so, in fact, it’s being reported that Fox has issued an apology for the ad– caving to arguments made by some that the advertisement promotes misogyny.
And in all fairness, they are some compelling arguments.
Now ads featuring violence towards women exist, as evidenced in Jean Kilbourne’s famous documentary Killing Us Softly. Critics of this ad have cited (though I am paraphrasing for the sake of space) that the inundation of these images in our society leads to the normalization of violence. Show enough ads featuring women getting choked out and people will start assuming that it’s the natural way of the world.
Even if the person doing the choking is the bad guy (and Apocalypse is), the simple fact that it’s a yet another man committing an act of force on a women should be enough to elicit outrage from us all.
Like I said- a compelling argument.
Let me tell you why it’s bull****. Continue reading