Barnes and Noble will now be selling, among other things, popcorn makers, vacuum cleaners, and dehumidifiers via their website. The former sanctuary of all things book-related has prostituted itself out, it seems, to Wayfair, an online retailer. I may represent a non-objective opinion while relaying this information.
Wayfair is one of those frightening oh-my-gosh-we-sell-fricking-everything (like seven different types of bread boxes everything) websites where everything is in Helvetica (I watched that movie and am now a temporary font snob1) but all of the products elicit the same creepy feeling one gets from the idea of ordering cookies from magazines or packages of prepared meals from dieting programs. The kind of website that offers an ice bucket shaped like a crown for $517.49 and a Wonderbread plastic sandwich box for $3.99. That has 101 search results for the words “tissue box covers”.
So I weep for you, Barnes and Noble. I know that you were doing that thing where you tout overpriced polka-dotted notebooks under “Designed Exclusively for Barnes and Noble by [vaguely exotic name],” and I know that you were doing that thing where you partnered with Godiva, but at least the stationary was book-related and the chocolate was delicious. But furniture? Infomercial cookware? Who is going to buy their thermostat from Barnes and Noble, I ask you?2
I’m sure that there’s a grand marketing scheme going on here, and that by all calculations this will probably be a profitable move for Barnes and Noble, or the deal they struck with Wayfair was a steal enough for them to cut their losses if it doesn’t work. But the idea of like the internet-aged Wells Fargo catalogue just doesn’t make sense. Amazon and Walmart did not spend the majority of their retailing lifespans dedicated to a single item like you have, Barnes and Noble. Do not think that you can become them. You can’t. Borders is even gone, and you were doing way better than them anyways, on the internet front – you started earlier than they did and handled it a lot more classily (til now, that is). You kind of have the Nook thing going on, and if you get your act together on that front instead of diversifying your attention away, you could actually continue to matter in that market. Don’t let Amazon get you down!
Remember when you used to at least pretend like you were a friendly bookstore instead of a gigantic, impersonal corporation? You’re definitely failing at that with this move. I will just be interested to see what making yourself an unspecified and abstract retailer does to your customer loyalty.
1 I’m not even sure if the website’s font actually IS Helvetica, but it’s something trying to look Swedish, I can tell you that much
2 Weird upper-middle class people with too much mascara and blonde hair, that’s who, I’m pretty sure.

![From thislalife.com. A picture of Morenstein before the bacon made him [and his beard] crazy.](https://culturewarreporters.com/wp-content/uploads/2011/10/epic-meal-time.jpeg?w=284&h=189)



With a little help from his friends Morenstein has created a generation of people who now believe bacon is one of the five major food groups. He’s making money off of YouTube by cooking meat with meat. He’s affecting and making culture, inspiring dozens upon dozens of young people to stuff their faces for the sheer posterity of it. Epic Meal Time has left an indelible mark on pop culture. Probably because grease stains are just so difficult to get out.



Aaron Diaz: Has a Lot of Opinions About DC
If you peruse the website ComicsAlliance daily, like I do, then you’ve stumbled upon the increasingly controversial work of webcomic artist Aaron Diaz.
Starting in early October, with his post on tumblr Rebooting the Justice League!, Diaz has gone from being the creator of webcomic Dresden Codak to becoming the supposed saviour of the comic book industry. Featuring his own personal take on DC’s super hero team, he redesigned everything from costumes to origins.
This spawned a few other posts, such as Rebooting DC’s Villains!, in which he recreates the Legion of Doom as the “Secret Society,” and Rebooting Batman!, where the Caped Crusader is recreated to fit his new alternative DC canon [his earlier incarnation of the Dark Knight can be seen here]. Beginning with his take on the Justice League, each post has been featured on Comics Alliance, much to the delight/irritation of its readers.
Diaz states clearly that his reboots were spawned by DC’s own “New 52” [which I discussed, in part, here]. Their new designs for Starfire and Harley Quinn, in particular, were targeted in their elevation of sex appeal over utility. Diaz gets downright aggressive in his post DC Comics Reboots Dresden Codak!, where he imagines what it would be like if the company redesigned his own webcomic.
As you can see above, the female characters are overly curvaceous and barely dressed, while the men are very obviously the same male body type with different costumes and hair colour. While a point is being made satirically, he single-handedly slams the work of an entire publishing company instead of the individual artists or writers responsible for the designs he dislikes.
As one would expect, the comments on his tumblr consist almost entirely of praise for his work. One particular question asks “Can you just, like, take over DC and make this happen for reals? These redesigns actually look like superheroes I WANT to read about.” On his Justice League reboot Stephanie Charette admits that “I have never before commented on anyone’s Tumblr, but I must. This is what the comic’s industry needs to do. THIS. THIS. THIS.”
Leaving his tumblr for more balanced opinions, the comments on his features on ComicsAlliance provide a happy medium between blind adoration and outright disdain. Paying no heed to the ones about the rate he updates his comic [which is neither here nor there], there are comments which were written calmly and logically.
On one of ComicsAlliance’s latest features, Aaron Diaz’s ‘Tales of the Uncomfortable’ Takes a Halloween Look at Harley Quinn, a commenter states that “The message of DC has been beaten like a dead horse (particularly on this site) and I really don’t know what else to say anymore.” Thankfully someone else does, and they bring up a post on the tumblr of webcomic artist Amanda Lafrenais. The commenter even pulls a direct quote:
In her post Lafrenais goes on to push the idea that costumes aren’t really intended to be realistic [their utility further broken down by Edna Mode]. While she admires what Diaz has done, she implores artists not to “take the fun away,” and that there is a point where “practicality ends and fantasy begins.” Even though her post doesn’t address part of what Diaz is railing against, the overt sexualization of women, she does attempt to soften the extreme logic from which many of his designs were birthed.
On a personal note, I liked many of his redesigns, particularly his take on Batman and Robin. Conversely, I strongly disliked some of his ideas, primarily taking Gorilla Grodd and making him more “Planet of the Apes” than “Mighty Joe Young.” The man has some great ideas [their originality contested by many commenters on ComicsAlliance], and he aims for a creative revitalization of the industry, which I can agree with.
My issue would be with the apparent bitterness his work gives off. His reboots were all well and good, but his portrayal of DC rebooting his own characters was unnecessary and extreme. I can understand in part why he’s doing what he’s doing, but he could cut down on the vitriol.
Lastly, I was very confused with a particular question I read on his tumblr. When a reader asked if he would be willing to redesign the entire DC universe, similar to what Marvel did with Brian Michael Bendis and their Ultimate line, Diaz responded with “I’d do it, and only if they paid me five times whatever Marvel pays Bendis.” I’m unsure as to whether he meant it sardonically, or if he actually believes he deserves five times the money Bendis does. Either way, I found it difficult to take.
Tune in next Thursday, when I write on Christopher Bird, aka “Mightygodking” [or “MGK” for short]. His titular blog is one of my all-time favourites, and his opinions on comics [and one character in particular] are deserving of some exploration. Particularly when viewed opposite of those of Aaron Diaz.
[follow-up post can be read here]
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Posted in comics, feminism, internet
Tagged Aaron Diaz, Batman, comics, ComicsAlliance, comments, costume, costumes, criticism, DC, design, Dresden Codak, Gorilla Grodd, Justice League, Legion of Doom, new 52, reboot, redesign, Secret Society, Tumblr