Category Archives: food

Evan and Gordon Talk: Greatest Food Show of All Time

EVAN: Last week you suggested we talk about food, something that I am always, always down with, and-

GORDON: ME WANT FOOD. Shows.

EVAN: You said we should talk about food shows. Namely, the greatest food show of all time. Ever. In existence.

GORDON: Well, if we’re going to come up with the greatest food show in existence, we obviously have to take into account everything: from the high-class Iron Chef (and Iron Chef spin-off[s]) competition shows to the most rough and tumble [namely, Epic Meal Time].

EVAN: Ooh, dang, I hadn’t even thought of that last one. To be fair, though, thinking about it this week I came up with what I thought the basic structure of the ultimate food show would be.

GORDON: Shoot.

EVAN: I’m a man who loves his cooking shows, so my ultimate cooking show would involve, ideally, Top Chef Masters, MasterChef, and something like Surivorman.

GORDON: Survivorman?

EVAN: It’s like a Bear Grylls-esque show.

GORDON: The chefs have to hunt and skin their ingredients?

EVAN: I’m getting there-

It would have the insane challenges of Top Chef Masters, which calls for ridiculousness such as a gourmet dish made of licorice and sardines or something like that, coupled with the ability to appeal to different a wide range of different palates, a la the challenges of MasterChef, with a sprinkle of Survivorman for that added kick which, as you said, would be along the lines of hunting, skinning, etc.

GORDON: As much as I enjoy the concept of Mario Batali going mano-a-mano with a Yukon bull moose, I feel that there’s only so much you can cram into a cooking show- and it should be focused on the food itself.

EVAN: Well, let’s focus on my first two points then- some seriously difficult [and devious] challenges, as well as the added element of having to appeal to different palates.

GORDON: I can agree with that, only I would obviously like to see the show also grounded in some reality. Like dropping the chefs off in a college cafeteria somewhere and forcing them to work with what precious little is offered there, or an episode exclusively about ramen . . .

EVAN: A ramen episode would be awesome. I actually had the most amazing instant noodles this morning. It was Indonesian “mi goreng,” and it comes with sweet soy sauce, chili sauce, seasoning oil, seasoning powder, and fried onions.

GORDON: YOU HAD INDOMIE? THAT IS THE BEST RAMEN IN EXISTENCE! I WOULD KILL AN ORPHANAGE FOR A PACKET OF THAT STUFF!

EVAN: WE ONLY HAD TWO PACKS AND I ATE THE LAST ONE THIS MORNING. I NEED TO FIND MORE.

GORDON: But yeah, I think it’s important that the show not get too fancy.

EVAN: So we’ve gotta keep it pretty grounded, that makes sense. What I think would be really interesting, though, is kind of turning the whole thing over.

Because in gourmet restaurants, it’s never ever “the customer is always right.” It’s “the chef is always right.” So if we had a show where the chefs had to specifically cater to what people wanted, instead of them being all “I went to school for this I know what you want.”

GORDON: That would be cool- I recall us watching a cooking show episode where the contestants were judged by a whole bunch of kids. Vox populi; I like it

EVAN: Yep, that would be MasterChef. I loved how one guy kept saying he was a dad, and he knew what kids liked and didn’t like.

GORDON: I do think we need to cut something out.

EVAN: Yeah?

GORDON: That’s the judges screwing with the cooks:

EVAN: Really? I kind of love that.

GORDON: It doesn’t build tension- it’s just annoying.

I also feel that there should always be a judge from crazy far away. so there’s always a really different perspective.

EVAN: That’d be cool.

I know something we definitely need to remove.

GORDON: Yeah?

EVAN: Product placement.

GORDON: THANK YOU!

Yes- that crap gets chucked out. Unless. Unless it’s a genuine moment of the chef expressing that a certain thing has really helped him. I think that kind of endorsement is fair.

EVAN: Yeah, I mean, that’s valid.Like, there’s this guy, on MasterChef, who would say things like, “Let’s see what you cooked on your MasterChef TM Frying Pan.” It was painfully blatant.

GORDON: It was.

You good with three chefs?

EVAN: For a show? I don’t see why not.

GORDON: How many contestants? Two, à la Iron Chef, or elimination style, à la MasterChef?

EVAN: Wait, did you mean three judges?

GORDON: I did.

EVAN: I think two chefs, three judges.

GORDON: Are the judges all chefs, or do we include food critics and celebrities? I don’t care for the food critics too much. Too . . . exclusionary?

EVAN: I think food critics have their place. I think that celebrities can be . . . stretched. Like one time on Iron Chef: America one of the celebs was the guy who played Gunther on Friends. The guy who owned Central Perk.

GORDON: Bill Murray was on there, wasn’t he? Called Batali a princess?

EVAN: I think he was in the audience, haha. Which is hilarious.

GORDON: It was. I demand Bill Murray always be in the audience.

EVAN: You would torture the poor man.

GORDON: All in the name of the perfect cooking show, yes. But moving on . . . Secret ingredients?

EVAN: So are we going for more of an Iron Chef approach here?

GORDON: Yeah, but bear with me. I think we should include bonus points for making the food really, really big, à la Epic Meal Time. Decadence combined with technique, which is I believe how we first came up with Turduckens.

EVAN: See, I think we can have decadence and technique by having different rounds, each one hugely different from the one before it. Maybe you can create a Turbaconepic, but can you then create a tower . . . out of soup!?

GORDON: That sounds like an awesome idea.

So let’s see what we got here: two chefs face off, surprised by secret ingredients as they work in different rounds that require ingenuity on their part bordering on genius.

EVAN: Yep. Challenges that force them to keep on their toes.

GORDON: They are judged by three qualified individuals, always including one from a culture whose cuisine is extremely different from that being served. Judgement is quick and of course, accessible to the audience. The only thing we’re missing is the prize . . . I say a golden cauldron.

EVAN: How very Asterix of you.


GORDON:
 FULL OF THEIR FAVORITE FOOD!

EVAN: Haha, what?

GORDON: Think about it: You just won, you get food. What could make you happier? [That can be shown on national television.]

EVAN: I feel like chefs are pretty snobby about what they eat. Like whatever it is would have to be exactly to their liking.

GORDON: What would you fill it with then?

EVAN: I dunno, something expensive, but food related. Like truffles, or caviar. It’s so expensive it’s basically gold.

GORDON: Fair enough. But they have to eat it with their hands; that’s what the credits fade to.

EVAN: Sounds good to me.

GORDON: Theme song? Opening music?

EVAN: Oh man, uh. . . Something really epic . . .

GORDON: O Fortuna?

EVAN: Something scored by that one guy, Hans Zimmer.

GORDON: Works for me.

EVAN: So with that pretty much taken care of, what shall we turn our attention to next week? I do believe we’ve hit four TV-related E&GTs in a row.

GORDON: Let’s talk about literature.

EVAN: Alright. In what regard?

GORDON: Books that are coming out, or not coming out. I don’t rightly know. You wanna invent a new genre?

EVAN: Okay, that’s our new topic. That’s all for now, folks! Thanks for tuning in, and we’ll see you next week for Evan and Gordon Talk!

GORDON: Vote if you’d like, of course-

Looking Back at a History of Booze and Bacon

It’s been pretty evident for a while now that a lot of you have gotten here due to a post I wrote almost exactly a year ago, “Epic Meal Time: Leaving Grease Stains on Pop Culture.” In it I extol the internet show and its evolution into something that ultimately rewards long-time viewers, as well as its impact on pop culture.

Coinciding with the anniversary of my original EMT post is the show’s second birthday, and a loving tribute to their first episode ever, the Fast Food Pizza. Video below:

While two whole years of epic meals is impressive enough, what got me even more excited is what the crew uploaded yesterday.

The new feature, going by the name “Flashback Friday” is a director’s commentary of sorts, presumably all done by creator and star of EMT, Harley Morenstein. Essentially the entirety of their Fast Food Pizza episode, the main difference takes the form of pop-ups that are very reminiscent of Xbox Live Achievements, or [probably more accurately] VH1’s Pop-Up Video

Additional changes include a bacon strip censor bar for Muscles Glasses’ eyes, as well as vocal distortion. From this point on they moved forward with turning him into a silent, powerful destroyer of fast food and liquor.

What I probably appreciate more than the fact that they made this video is that they haven’t removed the first. There’s a trend on the internet to simply remove or take down earlier work, or whatever you’re not proud of. Both Harley and Epic Meal Time are sticking to their roots in remembering the first video that got them where they are today. And that means not removing this video with Alex Perrault [as you’d call him sans aviators, I suppose], or another where they, believe it or not, actually use vegetables.

EMT announced on its twitter account that if fans liked the video then they’d continue to do more. While not all of the feedback was positive, I for one hope that the likes, and views, continue to multiply. Watching the behind the scenes of almost anything is interesting, even more so learning about the history behind two years of booze and bacon.

EDIT: After their fourth episode on YouTube the EMT guys have decided to move the show over to their own site. You can watch every one of the episodes here, where they continue to be put up every Thursday.

Carbonated Beverages No Longer For Females

Most people have heard about the accusations regarding Coca-Cola and unethical practices around the world. While the most serious allegations [union leaders killed in South America] lack concrete evidence, there’s one thing we can be sure of: Dr Pepper hates women.

That may be a little harsh and something I should explain. Since a picture is worth a thousand words, here’s a series of moving pictures to back up what I’m saying:

Dr Pepper Ten, a low-calorie beverage from the Dr Pepper Snapple Group, seeks to target the market of men who aren’t comfortable with drinking diet sodas. John Sicher, editor and publisher of Beverage Digest, reports that “Regular sugared soft drinks have declined in recent years, and some consumers have taste issues with some of the diet sodas.”23

While it’s not a bad idea to have an advertising campaign directed at men, Dr Pepper has gone quite a few steps past that by explicitly excluding women. Like most ad campaigns this one features a Facebook page. A page that can only be viewed if your gender on Facebook is male.

The image above is a pretty good look at that page. One of the many features is a “Manly Shooting Gallery,” as well as a corner for “Man-cronyms,” an example of which is G.O.L.F [Guys Outside Lady-Free]4

Suffice to say, people are upset. There’s been a definite backlash against the product’s ads, primarily from women. In response to these comments, Jim Trebilcock, EVP of marketing for Dr. Pepper, said that “Women get the joke.” The ads were trialed in six US markets prior to being released, and the women polled were not offended.5

The ad campaign does offend me, but not in the same way it does many out there. I’m perplexed and dismayed that this campaign was released in the first place, and that someone thought this would be a good idea. What sort of advertising seeks to cut out half of its possible market? Why was Deutsch LA, the ad agency responsible, thinking?

My guess is that this is all an effect of the  oh-so-popular Old Spice ads that starred Isaiah Mustafa. The proceeding commercials with the Fabioand the sea captainfollow the same formula, and similar ads can be seen coming from other companies, Dairy Queen included. Dr Pepper appears to have tried to cash in on this craze, but clearly missed the mark.

1. If that’s something you’re interested in, here’s a link: .http://killercoke.org/

2. From the Associated Press: http://hosted.ap.org/dynamic/stories/U/US_DR_PEPPER_TEN?SITE=KFDMTV&SECTION=HOME&TEMPLATE=DEFAULT

3. I would love to read Beverage Digest.

4. My hatred for this stems from the fact that it’s not even clever. It’s spelled “acronyms,” not “ancronyms.”

5. From this article: http://www.clickz.com/clickz/news/2116660/dr-pepper-draws-female-ire-facebook

6. That weird European guy: http://www.youtube.com/watch?v=ie8yn2J08Qc

7. The coins eventually drowning the couple gets me every time: http://www.youtube.com/watch?v=gzowzUsq6iY&

Epic Meal Time: Leaving Grease Stains on Pop Culture

Last week the comics publication that I run put out an Epic Meal Time themed issue. While many here didn’t get it [need to better gauge my audience] it’s undeniable that the YouTube cooking show is nothing short of a cultural phenomenon.

It began back almost exactly a year ago, when Harley Morenstein uploaded a video of him and his friends eating a pizza they covered in fast food [it included an entire Big Mac and a Taco Bell Crunchwrap Supreme]. Ever since then Morenstein and co. have spiraled out of control, taking the internet by storm.

The following video is my personal favourite of theirs, and inarguably their most popular [at almost 11 million hits at the time of this writing]:

How big can a bunch of guys covering food in bacon get, you ask?1 Big enough to appear on The Tonight Show with Jay Leno and do a live show at the 2011 San Diego Comic Con. Type in “Epic Meal Time” followed by either “tribute” or “parody” on YouTube and prepare to be buried under an avalanche of internet video creators mimicking Morenstein’s in-your-face way of narrating the show.2

I watch these videos for more than the knowledge of how many different combinations of pork and alcohol3 there are, though. I believe this is a legitimately well-made show.

Continuity has allowed for characters like “Muscles Glasses” [Alex Perrault] to become this invincible juxtaposition of steely biceps and iron stomach. His ability to down shots of hard liquor mixed with anything from Big Mac sauce to gravy may not be inspiring, but is definitely impressive.

Tyler Lemco is without a doubt the comic relief of the show. Since the episode Maximum Mac & Cheese he’s begun devolving into a simpleton of sorts, a trend I definitely don’t have a problem with. It’s the little things, like him placing trays of bacon into the dishwasher with the phrase, “You put them in the oven, and then you’re done.” It may also have a lot to do with the fact that he appears to be the only one who has gained a significant amount of weight.

Josh Helkin has one one eyebrow perpetually raised.4 David Heuff’s always wears an exaggerated frown. Ameer Atari is, well, kind of a doofus.5 But I don’t hold that against him.

Harley Morenstein is the creator of Epic Meal Time, but since he edits the videos, conceptualizes most if not all of the episodes, and narrates using his own material he deserves a decent amount of credit.6 It may only be a three to eight minute show, but the content is still funny, the ideas fairly fresh, and the production values high.

With a little help from his friends Morenstein has created a generation of people who now believe bacon is one of the five major food groups. He’s making money off of YouTube by cooking meat with meat. He’s affecting and making culture, inspiring dozens upon dozens of young people to stuff their faces for the sheer posterity of it. Epic Meal Time has left an indelible mark on pop culture. Probably because grease stains are just so difficult to get out.

1. I did realize that this was a pun. But only after I had already written it.
2. The best ones are definitely Vegan Meal Time and the Regular Ordinary Swedish Meal Time series.
3. And there you go. I just realized what a nightmare this show must be to devout Muslims.
4. He also looks high. A lot of the time.
5. That is a sweet name, though. Seriously.
6. Not to mention the beard. It pretty much has a life of its own at this point.