Tag Archives: Expanded Universe

How Marvel Ruined The Movies

Over the past decade, we’ve been witness to something unprecedented in the history of film: the rise of the cinematic universe.

Pioneered by Marvel with their ever-expanding Avengers universe, this innovative and impressive model has been swiftly copied by others, and we’re already seeing attempts at DC’s Justice League universe, an expanded Star Wars, and even Harry Potter. While the success has certainly been varied, it would seem the standard is here to stay.

And here’re the reasons why that sucks.

Bigger Audiences Don’t Mean Better Movies

And while that goes without saying, the issue becomes especially apparent when movies become global phenomena in the way the MCU has become.

In his posts about the whitewashing of Doctor Strange, Evan brought up the case of film-critic-turned-writer C. Robert Cargill. In a podcast, Cargill discussed the whitewashing of “The Ancient One” and how the character of an old man from the Himalayas got turned into middle-aged woman from Scotland.

“The Ancient One… comes from a region of the world that is in a very weird political place. He originates from Tibet. So if you acknowledge that Tibet is a place and that he’s Tibetan, you risk alienating one billion [Chinese] people who think that that’s bullshit…”

-C. Robert Cargill, Double Toasted Podcast

While my co-author pointed out that the character of The Ancient One was set in Nepal, not Tibet, and while Cargill swiftly clarified that these were his thoughts, not Marvel’s, I do think he’s got a point. China has become a major consumer of western films, and the effects of that are already apparent.

2014’s Transformers 4: Age of Extinction surpassed Jame’s Cameron’s Avatar in Chinese theaters, and presently stands as the 4th highest-grossing film in the nation.

“The long and the short of it: Bay made a movie set and filmed in China, starring Chinese actors, using Chinese resources and pushing Chinese products, and in exchange, the movie gets a timely premiere across the country’s 18,000-plus movie screens.”

Nash Jenkins, TIME Magazine, 2014

The remake of Red Dawn, originally based on the idea of a Chinese invasion of the US, was hastily changed to cast North Korea as the principal villain for fear of offending Chinese viewers. Because the US getting conquered by a country smaller than the state of Louisiana is somehow believable.

tewaame

Now that’s not to say that Red Dawn would’ve been a good movie otherwise (it wouldn’t have)- just that it was made even more stupid in a greedy effort to rake in more cash. While we certainly didn’t lose a cinema classic in catering to political correctness, it does set a disturbing precedent for the future. Will films purposefully cut reference to Tibet, Taiwan, or the Uighurs? Will China’s despicable record on human rights and the environment be glossed over for box office sales?

And they’re not the only problem. Continue reading

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