Tag Archives: CBC

Neil Young and the Tar Sands

On January 12, 2014 Canadian singer Neil Young spoke out against the Alberta Tar Sands on his “Honour the Treaties” tour to “raise money for the legal fight against the expansion of the Athabasca oil sands in northern Alberta and other similar projects, in Toronto.” I’ve included the video for you to see for yourself below. 

Since deciding to speak out Young has been under a considerable amount of criticism. A radio station in Fort McMurray has responded with a “No Neil” day. They’ve been trying to get the #notawasteland hashtag trending on twitter and banned his music on their station. One of my favorite journalists (that’s sarcasm, FYI), Rex Murphy, insists that Young is a “man who cannot distinguish the nuclear bombing of city from a worksite [and] is plainly in need of rest and instruction.”  A spokesperson for the Canadian government responded by saying that “Even the lifestyle of a rock star relies, to some degree, on the resources developed by thousands of hard-working Canadians every day.”

I first heard about Young’s controversial statement on CBC radio as the host asked callers to respond with their opinion. The reoccurring theme coming from callers seemed to be “what does he know”. As a young person I found it especially frustrating when callers would insist that youth would now follow Young’s cause in droves, because you know us young people, we just do whatever celebrities tell us to. Continue reading

Girl Don’t Need A Man To Get Into Hilariously Comedic Situations

This past Monday a new show called The New Normal premiered on NBC. I wasn’t able to catch the pilot, though I did make sure to watch a preview to see what it was all about. You can watch the whole thing if you want, but what I want you to see is right near the beginning:

So at around 22 seconds into the trailer we’re shown that Goldie’s good-for-nothing husband has cheated on her, which becomes the catalyst to her drive across America to begin life anew with eight-year-old daughter.

Continue reading

Product Placement, and/or Wouldn’t an Ice Cold Pepsi Really Hit The Spot Right Now?

After a long day, I plan on sitting back and finally watching the last episode of CBC’s Being Erica, a show I began last summer and have yet to finish. While skimming its Wikipedia page I was reminded of Season 4 Episode 8, and the product placement that the video below accurately describes  as “egregious.”


It’s difficult to be immersed in a show that shoves advertising down your throat, and I definitely remember being disturbed by it. A car that can park itself is impressive, but watching two characters you’ve grown familiar with ooh and aah as a car salesman lists its features is not. As I watch the clip again and hear the back and forth of “No way” and “Way” it’s hard not to feel a little sick inside.

As was to be expected, the Canadian press was far from thrilled by this. An article on the National Post titled “How Being Erica took product integration too far” cites this episode as the one that caused the author to “break up with Erica.” She also referenced a the following point I had already been planning on making:

Is there anything 30 Rock can’t get away with? The clip above features product placement that is far more in-your-face than what was found in Being Erica, yet manages to pull it off. It’s both meta and very funny, and as a result as viewers we can laugh it off and even respect what the show is doing.

How much, then, can we put up with? I fully recognize that Dr. Pepper plays a fairly prominent role in the first three Spider-man films, and the ridiculous amount of BMWs in Mission Impossible: Ghost Protocol was impossible to ignore. Phones, more than ever have gotten a good amount of screen time in music videos, with so many examples out there I’m not even going to link to one.

Product placement [or integration, which definitely has more positive connotations] has, and will continue to be around, but is this something that we should take for granted and accept? That particular episode of Being Erica sparked an uproar of sorts, with audience members feeling offended that the network would think so little of them. The message behind their complaints seems to be: You can advertise to us, but be subtle about it.

The economy’s not in great shape, and TV shows and movies and music videos can only be made if there’s money to fund them. Since we’re going to keep getting logos flashed in our faces, what should we do? Can we do anything about it? As consumers of the media we should all have standards we expect to be met, but the question now is when do we draw the line?