Category Archives: advertising

TLC (That Lousy Channel)

A couple weeks ago, I unleashed my wrath against NBC for their exploitative and fetishistic show, Stars Earn Stripes. Despite their cold, calculated attempt to make a quick profit off of the sacrifices and hardships of the armed forces, NBC, as a channel, still manages to pump out a handful of decent shows.

The same can’t be said for TLC.

If you’re not familiar with TLC, they’re the channel responsible for such shows as Toddlers & Tiaras and those fifteen different series about midgets (yes, I’ll be using the term ‘midget’, get used to it). Now there’s been some criticism already that TLC (The Learning Channel) doesn’t have a thing to do with learning (not anymore, anyways), but my issue with TLC goes further than that. TLC isn’t just unhelpful or unintelligent- it’s straight-up bad for you.

Here’s Why:

I. Whites Only?

When Evan and I were having a discussion about TLC a few days ago, I brought up how strange it was that they had so many shows about midgets. His response was that he suspected it had something to do with the “celebration of diversity.” That’s probably how TLC would spin it, too. Their plethora of shows centering on midgets (Big Tiny, The Little Couple, Little People- Big World) unusually large families (19 Kids and Counting, Table for 12, formerly John & Kate Plus 8, United Bates of America), and other shows such as High School Moms, Sister Wives, or My Big Fat Gypsy Wedding are all part of their mission to portray the diversity our world and help us all learn from each other.

Only that’s some ol’ ********.

See, if TLC were actually showing you giant (by Western standards) families or midgets in the interest of promoting understanding, they might actually show some diversity. But just go to the TLC television show page and tell me what you don’t see.

Where are all the black people? Where are all the Asians? Where are the shows about Hispanic families? For Pete’s sake, the combined non-white population of the US is nearing 50%, and TLC doesn’t have a single show starring a non-white family! What’s up with that? Not only are there no shows centered on non-whites this year, but if you look at their “Past Shows” section, you will find one show with a black star and one show with an Asian co-star. Not only is TLC pretty lacking in racial diversity when it comes to its shows, but other major demographic groups are left out as well. Non-Christian religious groups make up nearly 20% of the population- where’s the show about the day-to-day lives of American Muslims, Buddhists, or atheists? Wouldn’t we benefit from a show about life on a Navajo reservation more than Long Island Medium? I’m gonna go out on a limb here and say “Yeah- yeah, it would be.”

II. The “Freak-Show”

So we’ve established TLC’s programming is more or less exclusively about white people, let’s take a look at what white people. Counting up the subject material of this year’s shows, we have 19 out of 36 programs centered on what could certainly be titled “abnormal”. That is, one out of two TLC shows deals is about midgets, huge families, addiction, hoarding, teen pregnancy, fringe religious groups (see Breaking Amish or Sister Wives), and the like, with the other 17 shows centered (largely) on wedding dresses and people who bake stuff. Is there anything inherently wrong with all of this? Not at all. In fact, a lot of the subject matter these shows cover looks pretty interesting- most notably Abby and Brittany, a series following conjoined twins. You can’t tell me that you aren’t really intrigued by that.

But that’s not the problem. The problem is the vicious redundancy, and what it says about TLC’s motives here. Currently, TLC is airing two shows about large families (to say nothing about all their past shows about large families), as well as three shows centered on midgets (again, they’ve had other shows about midgets in the past). Why the redundancy? Because it’s about money. The concepts behind both sets of shows are being squeezed for every last penny, meaning when TLC has a camera crew following a family of twenty or a four-foot couple, it’s not because they want to make a quick buck.

“But Gordon, you veritable living library of knowledge, do intentions really make a difference?”

Absolutely.

If I went around with Peter Dinklage and said, “Meet one of the most talented actors of our generation who is also a midget”, that would be constructive. If I went around with Peter Dinklage shouting “Yo! Check out the midget!”, that would be awful. Same goes for anything- just look at Michelangelo’s David. The inention of the piece as a representation of Florence as a brave and mighty city is what makes the statue art instead of marble porn.

Like so…

With this in mind, doubt must be cast upon the rest of TLC’s programming- we’re forced to strongly consider that shows like Long Island Medium, Addicted, Strange Sex, and the like aren’t here for our edification, but for our entertainment. This is all just voyeurism- a chance to stare at people who are different than us. TLC doesn’t keep pumping out these shows about midgets and massive families because they think each show is unique, but because each show is the same. Because they don’t look at the individual qualities (or lack-thereof) of these people- they’re just reduce them to being nothing more than “abnormal”, which is why they feel they can keep making these series. It’s objectification, pure and simple.

III. Only Encouraging Them

In addition to their lack of diversity, and objectification of people who are (by our standards) “abnormal”, TLC is also responsible for for delightful little pile of festering garbage we all know as Toddlers & Tiaras.

Even if you thought my previous point was a little shaky, you really can’t argue with this. TLC openly advertises T&T as a show you’re meant to laugh at. The ridiculously dolled-up girls, the psychotic mothers, the manipulation, the abuse. It’s a show meant to make you feel better about yourself as a human being; that you’re not some morbidly-obese Midwesterner or spray-tanned monstrosity on your fifteenth cosmetic surgery desperately trying to live out your crushed dreams of glory by slathering your daughter with her weight in makeup. Now I’ve got a seriously dark sense of humor, but not even I think that’s funny.

“But Gordon! It’s not like TLC is promoting this idiocy- you say yourself that you’re meant to laugh at these people!”

Ah, but TLC is rewarding these people. Keep in mind that attention is what this is all about, and that the message here is “You don’t have to be talented or smart or funny to be on tv! If you’re a big enough *******, you can still get on!”. Torment your little girl, and you can still get on nationally-viewed television. If we’re going to make any progress towards getting rid of this child-abuse, we need to stop airing this- it’s just rewarding bad behavior and making us worse on the whole. What’s it say about TLC that they show mothers berating their five year-olds and expect us to be entertained?

No, I am not.

And again, with Toddlers & Tiaras as a major TLC show (along with their spin-off Here Comes Honey Boo Boo), this casts serious doubt on TLC’s intentions with their other shows. If you’re expected to find a collection of mentally disturbed women abusing toddlers funny, are you also really expected to be edified by watching The Little Couple or My Big Fat American Gypsy Wedding, or are these just “freaks” with their lives filmed for your voyeuristic pleasure.

So let’s review what we have here. A channel whose programming is centered almost exclusively on whites, with a majority of its programs centered on “abnormal” families and individuals, presented not for any educational or instructive value, but for your entertainment, demonstrating TLC’s complete and utter contempt for both the “stars” of its shows and for you as an audience. And the rotten, mildewed cherry on top of this bilge-pie is that the entirety of TLC’s programs are presented with this veneer of tolerance and understanding, so they can pass off their twisted side-show as somehow healthy and admirable.  At least when the circuses advertised a chance to see the wolf-boy or bearded woman, they were up-front about it.

As with NBC, I have this to say to the folks over at TLC:

The Avengers and New Footage Fatigue

Mild spoilers, if you’re not constantly watching for comic book movie news [like I do].
                                                                                                                                                                      

Don’t get me wrong, I’m still going to see The Avengers this summer. The thing is, I may as well be watching it for the second time.

Joss Whedon’s biggest directorial experience to date will hit in a little under three weeks with a running time of 155 minutes. After all of the trailers, previews, and TV spots I’ve seen I think that only leaves me about half an hour of footage to experience in the theatre for the first time.

Seriously, though, today I found out that Maria Hill and Nick Fury will have an argument of some sort. I don’t know exactly what it’s going to be about, but I know that it will happen because of an interview Cobie Smulders [playing Hill] did with David Letterman. I also know that Captain America will tell the Gamma-Powered Goliath to smash something. At some point in the film I know that Black Widow will soundly thrash a general and his cronies, because a 43-second clip was released by Marvel.

I don’t mind that Marvel has been advertising this film with everything from Dr. Pepper to Wyndham Hotels. Pixar’s Cars made something like $462 million in the box office, which isn’t bad. What’s even better, though, is the $5 billion they made in merchandise. Movie tie-ins that include toys and such are not at all what worry me. What worries me is knowing too much about the movie before I see it on the big screen.

StarCraft II: Wings of Liberty was what the summer of 2010 held for me, and while waiting for in the ’09-10 academic year I spent a great deal of my free time trying to find out more about the game. In the process I became privy to information on seven or eight missions. That’s about a third of the game. Not only that, but I also perused a site that had posted unit models, robbing myself of experiencing them in the game first-hand.

We live in a world where information is at our fingertips, and leaks and spoilers of any kind can be found within seconds. At this point in time I have no idea what the image on the right is of, only that they are part of Loki’s army and the primary antagonists in The Avengers. I don’t want to know what they are until I see the movie, and it’s getting harder and harder to when I daily visit sites such as ComicBookMovie.com, ComicsAlliance, and io9 [the latter even has a daily feature called Early Morning Spoilers].

From this point on I refuse to watch another TV spot for The Avengers. There’s only so many seconds of new footage they can cram in there before I’ve seen more of the movie than I wanted to. I’m going to see if I can hold out until May 4, and I hope that when I finally see it in theatres I’ll be able to enjoy every second of those 155 minutes like I’m watching them for the first time.

Sexism, Reductionism, and Stepping on Women’s Heads

So Retronaut has a page of “Vintage Ad Sexism” – hilariously sexist ads, many of them aimed at men’s pride (“brand new man-talking, power packed patterns that tell her it’s a man’s world”) or women’s insecurities (“Would YOUR husband marry you again?”). There are some gems in there, like these:

source: retronaut.co

I'm just gonna let these speak for themselves.

source: retronaut.co

source: retronaut.co

Read some of this one for the full effect

source: retronaut.co

And this one might be my favorite…source: retronaut.co

Aren’t some of them kind of frighteningly recent-looking?

So yeah, we remember sexism, 1919 and women’s suffrage and bra-burning and all that. Being shocked that women couldn’t vote, etc. But seeing advertisements make it more harrowing. Serious political oppression at least treats women with enough dignity to be oppressed – advertisements make light of women as entities. I am less concerned with the essential sexism in these than I am the reduction.

Violence and political oppression are horrid, yes, but reduction is more insidious because it tends to keep hanging around long after voting rights have been own and salaries have been evened out.

The advertisements here, of course, appear ludicrous to us. “Is a wife to blame if she doesn’t know [to use a douche]? Yes! She’s decidedly to blame.” The one with the rug with a woman’s head, the man standing with one foot on her head Captain-Morgan-style. Some of them are just ridiculous.

But it is good to remember that as insane as they may seem, these are real, and they are recent. People who saw these ads and accepted them as a relevant way to advertise a product – people who made the ads, laughed at them, nodded in agreement – still make up a large part of our society today. Even after that generation dies, the fact is that American culture (it’s what I’m talking about here; can’t speak to other places) has been steeped in the reduction of women – and this is not an influence easily shed.

Now, establishing a double standard to “make up” for lost time is not the answer. Ensuring that all males are instilled with a sense of guilt about the past will not help society. Only by awareness of our ideological roots, and the flaws and violence therein, can we stay – or at least slow – regression.

Product Placement, and/or Wouldn’t an Ice Cold Pepsi Really Hit The Spot Right Now?

After a long day, I plan on sitting back and finally watching the last episode of CBC’s Being Erica, a show I began last summer and have yet to finish. While skimming its Wikipedia page I was reminded of Season 4 Episode 8, and the product placement that the video below accurately describes  as “egregious.”


It’s difficult to be immersed in a show that shoves advertising down your throat, and I definitely remember being disturbed by it. A car that can park itself is impressive, but watching two characters you’ve grown familiar with ooh and aah as a car salesman lists its features is not. As I watch the clip again and hear the back and forth of “No way” and “Way” it’s hard not to feel a little sick inside.

As was to be expected, the Canadian press was far from thrilled by this. An article on the National Post titled “How Being Erica took product integration too far” cites this episode as the one that caused the author to “break up with Erica.” She also referenced a the following point I had already been planning on making:

Is there anything 30 Rock can’t get away with? The clip above features product placement that is far more in-your-face than what was found in Being Erica, yet manages to pull it off. It’s both meta and very funny, and as a result as viewers we can laugh it off and even respect what the show is doing.

How much, then, can we put up with? I fully recognize that Dr. Pepper plays a fairly prominent role in the first three Spider-man films, and the ridiculous amount of BMWs in Mission Impossible: Ghost Protocol was impossible to ignore. Phones, more than ever have gotten a good amount of screen time in music videos, with so many examples out there I’m not even going to link to one.

Product placement [or integration, which definitely has more positive connotations] has, and will continue to be around, but is this something that we should take for granted and accept? That particular episode of Being Erica sparked an uproar of sorts, with audience members feeling offended that the network would think so little of them. The message behind their complaints seems to be: You can advertise to us, but be subtle about it.

The economy’s not in great shape, and TV shows and movies and music videos can only be made if there’s money to fund them. Since we’re going to keep getting logos flashed in our faces, what should we do? Can we do anything about it? As consumers of the media we should all have standards we expect to be met, but the question now is when do we draw the line?

Carbonated Beverages No Longer For Females

Most people have heard about the accusations regarding Coca-Cola and unethical practices around the world. While the most serious allegations [union leaders killed in South America] lack concrete evidence, there’s one thing we can be sure of: Dr Pepper hates women.

That may be a little harsh and something I should explain. Since a picture is worth a thousand words, here’s a series of moving pictures to back up what I’m saying:

Dr Pepper Ten, a low-calorie beverage from the Dr Pepper Snapple Group, seeks to target the market of men who aren’t comfortable with drinking diet sodas. John Sicher, editor and publisher of Beverage Digest, reports that “Regular sugared soft drinks have declined in recent years, and some consumers have taste issues with some of the diet sodas.”23

While it’s not a bad idea to have an advertising campaign directed at men, Dr Pepper has gone quite a few steps past that by explicitly excluding women. Like most ad campaigns this one features a Facebook page. A page that can only be viewed if your gender on Facebook is male.

The image above is a pretty good look at that page. One of the many features is a “Manly Shooting Gallery,” as well as a corner for “Man-cronyms,” an example of which is G.O.L.F [Guys Outside Lady-Free]4

Suffice to say, people are upset. There’s been a definite backlash against the product’s ads, primarily from women. In response to these comments, Jim Trebilcock, EVP of marketing for Dr. Pepper, said that “Women get the joke.” The ads were trialed in six US markets prior to being released, and the women polled were not offended.5

The ad campaign does offend me, but not in the same way it does many out there. I’m perplexed and dismayed that this campaign was released in the first place, and that someone thought this would be a good idea. What sort of advertising seeks to cut out half of its possible market? Why was Deutsch LA, the ad agency responsible, thinking?

My guess is that this is all an effect of the  oh-so-popular Old Spice ads that starred Isaiah Mustafa. The proceeding commercials with the Fabioand the sea captainfollow the same formula, and similar ads can be seen coming from other companies, Dairy Queen included. Dr Pepper appears to have tried to cash in on this craze, but clearly missed the mark.

1. If that’s something you’re interested in, here’s a link: .http://killercoke.org/

2. From the Associated Press: http://hosted.ap.org/dynamic/stories/U/US_DR_PEPPER_TEN?SITE=KFDMTV&SECTION=HOME&TEMPLATE=DEFAULT

3. I would love to read Beverage Digest.

4. My hatred for this stems from the fact that it’s not even clever. It’s spelled “acronyms,” not “ancronyms.”

5. From this article: http://www.clickz.com/clickz/news/2116660/dr-pepper-draws-female-ire-facebook

6. That weird European guy: http://www.youtube.com/watch?v=ie8yn2J08Qc

7. The coins eventually drowning the couple gets me every time: http://www.youtube.com/watch?v=gzowzUsq6iY&