Tag Archives: Jean Kilbourne

Violence And The Feminine Mystique (This Is Why We Can’t Have Terrible Things)

Well, readers, it’s another sweltering day in June, and here in the trenches of the culture war accusations of “misogyny” and “political correctness” are being fired back and forth. And what’s that out there in the middle of the no-man’s land? Well, it’s the photo that started this latest skirmish:

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Image retrieved via Telegraph.com, fair use

That right there folks is a billboard for X-Men: Apocalypse, and it’s got more than a few people upset. So much so, in fact, it’s being reported that Fox has issued an apology for the ad– caving to arguments made by some that the advertisement promotes misogyny.

And in all fairness, they are some compelling arguments.

Now ads featuring violence towards women exist, as evidenced in Jean Kilbourne’s famous documentary Killing Us Softly. Critics of this ad have cited (though I am paraphrasing for the sake of space) that the inundation of these images in our society leads to the normalization of violence. Show enough ads featuring women getting choked out and people will start assuming that it’s the natural way of the world.

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Image retrieved via BusinessInsider.com, fair use

Even if the person doing the choking is the bad guy (and Apocalypse is), the simple fact that it’s a yet another man committing an act of force on a women should be enough to elicit outrage from us all.

Like I said- a compelling argument.

Let me tell you why it’s bull****. Continue reading

The Problem With Cute

A few years ago I took a fantastic Political Science course at my local community college.

Unfortunately, Señor Chang did not go to my college.

Our professor wanted everyone to love Political Science as much as he did, so he gave us a lot of freedom on what we would write our major class papers on. That’s how I ended up writing a paper called “Advertising, the Gateway Porn: How Hypersexualization Undermines Cross-Gender Relationships.”

Last week I tried to use some of my research from that paper to cover a topic Gordon introduced in a previous post, how advertising can be just as damaging as pornography, but I quickly realized there was far too much information for just one post. That’s why today I’m going to continue with the topic of sexualization in advertising. Continue reading