Tag Archives: marketing

The Problem with Leaks [And the People Who Want Them]

So I missed my window with last month’s Comic-Con, but there’s always something going on and thankfully the D23 Expo, a biennial Disney convention, this past weekend has given me a chance to take another stab at this topic. I’m too lazy put any effort into coming up with a pun involving plumbers, but today I’m going to be discussing leaks.

Here’s an image to kick things off:

To provide a little context, the screenshot up top is a tweet from Marvel Entertainment that was posted shortly after the trailer to Avengers: Age of Ultron leaked last October. Hours to minutes later they released the official trailer themselves, days earlier than originally intended.

The second screenshot is the text that accompanied the full trailer to Warner Bros.’ Suicide Squad that was posted to the film’s Facebook page. It was penned by Sue Kroll, the President of Worldwide Marketing and International Distribution for the company. Similar to Marvel Entertainment this was done after another leak, though in this case the source was an unknown individual who had illegally recorded a trailer screened at Comic-Con.

As you might be able to tell by the way the image was put together, the internet populace in general thinks much more highly of one reaction than the others. While the context surrounding each leak is important I’m going to be discussing why at the end of they day it’s all the same, and how I think the entire attitude surrounding this sort of thing is weak and selfish and I don’t respect it. Continue reading

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3 Reasons Why I Will Be Watching Ronda Rousey Fight Bethe Correia

I enjoy fighting. I’ve even taken a couple classes in a few different martial arts (although never for long enough to learn anything more than the basics). Occasionally, I enjoy watching a match of MMA or boxing. Watching these matches always makes me feel conflicted. On the one hand, I enjoy the skill and level of physicality involved in fighting; on the other hand, as a Special Ed Aide, I feel terrible supporting sports that could cause long term brain damage. Despite this internal conflict, and despite the fact that I’m not an avid sports watcher, I know I will be watching Ronda Rousey fight Bethe Correia on August 1st. Below, I’ve explained a few reasons why.

1) Rousey is a bad-ass chick

This post went up late because I made myself go to kickboxing last night and then crashed when I got home. The main reason I convinced myself to go (trust me, I love finding an excuse when I can), is because of all the Rousey clips I’ve been watching. When I thought about skipping, I couldn’t help but remind myself, “what would Ronda Do?”

She would do a bad-ass ninja flip and then get herself to kickboxing practice, that’s what.

Continue reading

Taylor Swift: History’s Greatest Monster

When I first heard that pop star Taylor Swift had paid off a fan’s student loans, I was honestly and truly impressed. The average student loan debt is around 30 thousand dollars, and can easily pass six digits for some folks, and knowing that struggle all too well myself, that kind of spontaneous kindness struck me as really neat. When Evan wrote about that on Friday, reporting the payment was less than 2 grand, it kinda took the wind out of my sails. Don’t get me wrong- I think Evan hit the nail on the dead in saying that anything good is good, but I still couldn’t help thinking:

“Is that it?”

Still, I decided to suspend my hostilities towards the woman and actually do some more research into her- fully prepared to be proven wrong, or to admit that my dislike stems purely from taste in music.

Still, it seemed the deeper I dug, the more I’d keep returning to that same question.

“Is that it?”

Now back in November, Evan had written another post trying to defend Swift, arguing that her music isn’t for everyone (no argument), plenty of other singers have cashed in on lost-love themes (also true), and at the end of the day, she’s just being herself.

Problem is- I believe that.

While it’s entirely possible that Swift’s just another interchangeable, committee-designed pop figure, I’m completely willing to believe that she’s being who she is. Only who she is isn’t all that good.

Let me break it down here. Continue reading

The Real Reason Assassin’s Creed Unity Has No Female Playable Characters

I don’t know a lot about video games nowadays, but I do know one thing: I love the Assassin’s Creed franchise. This may lie entirely in my simple love for stabbing and vaguely historically accurate settings, but I’m down with what they’ve got going on. In fact, I got thoroughly hyped for whatever game developer Ubisoft’s announcement was going to be at this year’s E3 without knowing almost anything about it.

Here’s the trailer they released:


The following tumblr post more or less sums up my reaction [after I finished gawking at the assassinations, of course]:

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Fame Day: Stopping Super Bowl Sexism

I have to admit it. We had a Super Bowl party at our house. By Super Bowl party I mean we had some friends over and John watched the game while the rest of us chatted and ate food and had fun, then when the commercials came on we would all quiet down and turn up the volume.

While there were, of course, a few “ugh” commercials, most were pretty good.
One that really stood out was this year’s GoDaddy commercial. For those of you who haven’t seen it, it featured this woman quitting her job in their commercial, since she knew her boss would be watching the game.

Gwen Dean says “I Quit” to her boss as she publicizes her plans to become a puppet master.

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Fame Day: Chipotle’s Farmed and Dangerous

I am a man who likes a number of different things, but high up among them are food and environmentalism. When it comes to the latter my immersion into all things animal-related at a young age [Kratts’ Creatures, anyone?] made me care deeply about their habitats, and that extends to this day. As far as food goes it’s something that has kept me alive for the past 23 years. Big ups to food.

Just last December I ate at Chipotle for the first time. While I was extremely unimpressed by my burrito assembler’s assertion that the medium salsa was “pretty spicy”, everything else was great. A good quantity of good quality Mexican food at a reasonable price, plus great chips- what’s not to like? Or, I guess I should be asking, what more is there to like?

goodjobchipotle

How about a Hulu-exclusive show that lauds sustainable agriculture and humane treatment of food animals with one hand while damning the modern world of industrial agriculture with the other?

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Culture War Correspondence: Valentine’s Day

EVAN: Loved ones, we bring to you this week a special Valentine’s CWC that is very much in the spirit of the season. Similar to how chocolates and pink and red decorations began being sold in late January we are discussing the holiday, if you can call it that, well ahead of the actual date.

KAT: Yes, good old Valentine’s day. Or as I like to call it, Singles Awareness Day.

Before we started our official CWC I was telling Evan how I’ve spent the last few years of S.A.D. dressing in black to protest Valentine’s Day (and the marketing of love). Only last year my protest was ruined by John proposing to me. Go figure.

EVAN: So inconsiderate, that guy.

While I’m sure many people view S.A.D. as the bitter, single person’s response to February 14th, maybe you want to talk a little more about how you used it as a form of protest? I did mention in the intro how it all starts when the stores switch up their stock-

KAT: Since red and pink tend to be the colours associated with Valentines Day, dressing all in black can make you stand out a fair bit. Honestly, I knew it wasn’t going to make a difference to people around me making a Valentine’s Day purchase, but it makes a statement about how you feel about being single. Don’t get me wrong, being in relationship can be amazing (and has been for me), but I wanted to make it clear that a relationship isn’t necessary in order to have a fulfilling life.

Also, I hate pink…

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